Switch Social: Automated Social Media
Managing social content manually across multiple platforms became inconsistent and time-consuming. The goal was to create a single workflow for drafting, scheduling, and tracking output.
Challenge
Daily publishing demands were high, but manual drafting and posting made consistent execution hard to maintain.
Solution
- Built an AI-assisted content pipeline tuned for each platform voice.
- Unified workflow for planning, approvals, and scheduled posting.
- Centralized status tracking for better visibility across the week.
Impact
- Improved publishing consistency with less daily manual effort.
- Simplified idea-to-post production across four major channels.
- Enabled batch creation to keep content ahead of schedule.